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Act 1, Scene 1

It’s August 17, 2016. Samsung Electronics America Director of Corporate Citizenship Ann Woo is seated center stage at Samsung 837. To her left sits Academy Award-winning director Ang Lee—embroiled in tales of his upbringing in Taiwan and his creative journey through the film industry. It’s a full house in Samsung 837’s main stage, with an overflow of people rapt in attention standing around the amphitheater-style seating area—hanging on Lee’s every word.

End Scene

Samsung realizes that landing a good internship is a critical part of a college student’s transition into the working world. But even after landing an internship—or a few—students still face the challenge of navigating the program to get exposure to the right people.

As a way to help them reap the key benefits of the internship experience without the coffee runs and busy work, Samsung is flipping the traditional program on its head by bringing industry leaders directly to students through our Mini-Internship.

Hosted at our flagship office in New York City’s Meatpacking District, this re-imagining of the summer internship puts some of the brightest minds from today’s leading industries in front of students to share their personal stories, important life lessons they’ve learned along the way, and advice that has helped them realize their full potential.

“What makes the program so valuable,” explains Bree Falato, Samsung Mini-Internship program manager, “is that students can hear first-hand from leaders across a variety of industries about their experiences, in a setting that encourages a back-and-forth dialogue. We feel this provides great value not only to students, but to anyone looking to pursue their passions.”

The program’s value was never more evident than when Lee shared with the audience some of the many struggles he encountered during his pursuit to break into Hollywood. Originally wanting to be an actor in America, Lee had to turn away from that dream because of trouble overcoming the language barrier. He described the periods of depression and uncertainty he endured before finally finding the right fit in film school at New York University’s Tisch School of Arts.

These types of stories that demonstrate unbreakable resolve in the face of adversity can serve as important building blocks for students in the early phases of their careers.

To appeal to a wider audience, we ventured outside of the tech industry and invited speakers from disciplines including art, music, entertainment, business and more. On August 10, Master Chef David Burke was the guest of honor—bringing some of his signature treats and titillating accounts of his expedition through the world of culinary arts for audience members to feast upon.

In the coming weeks of the program, high-profile guests including new contributor to the Today Show, Billy Bush, will be dropping by Samsung 837 to share with students the ups and downs they’ve encountered throughout their careers and how that has helped them get where they are today.

Samsung believes in outfitting the leaders of tomorrow—today. Through the Mini-Internship program, we want to encourage students to not only shoot for the moon, but to aim for galaxies not yet discovered.